Merely using a name or logo doesn’t mean that you own it
Registration deters other competitors from using similar logos or names, which prevents consumer confusion. It is much easier to prove that you own a trademark when it is registered with a trademark office. Without a registered trademark, you can only enforce limited rights against unauthorized use of your mark, regardless of how long you have used it.
Your brand is your reputation, and owning a trademark establishes it
Registration of your trademarks signals professionalism and trustworthiness, which builds long-term customer loyalty. E-commerce platforms and customs authorities also have mechanisms specifically protecting registered trademarks against counterfeits.
Ownership of a trademark deters against counterfeiting and unfair competition
With a registered trademark, you would be empowered to take legal action to enforce your rights in it, compared to relying on unregistered (“common law”) rights if you didn’t register your trademark. Registration enables you to stop competitors from using your trademark without permission, and from free-riding on your reputation by using similar branding that could confuse customers.
Owning a registered trademark establishes and protects your reputation.
Trademarks distinguish your products and services from those of your competitors – the specific word or image identifies your business as its source. As such, they are valuable business assets that can be franchised to obtain revenue through royalties. You can also rely on a registered trademark as security for loans, or even sell it as part of the business. As your brand reputation grows, your registered mark will also become an appreciating asset.
Professional advice is essential in ensuring your brand is properly protected, saving you time and preventing costly errors. We conduct comprehensive searches to ensure your brand is available for registration, navigate the legal requirements for filing, handle examination objections – all to increase the likelihood of your successful registration.
Book a free consultation with us to find out how Lagoon IP Services can provide deep protection for your brightest ideas and most brilliant brands.
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